Connect Snapchat to your model
Use a Snap Pixel ID and a Conversions API token from the same Snapchat business organization.
Where to find it
Snapchat Ads Manager. In Snackle: Models → select model → Conversion tracking → Snapchat.
What to copy and where to find it
Pixel ID: Open your web pixel in Snapchat’s Events Manager and copy its ID. Use a Pixel ID for this integration, not a Snap App ID.
Conversions API access token: In Ads Manager, open Business Details → Conversions API Tokens under OAuth Apps → Generate Token. You must be an Organization Admin to see this section.
How it works
The token must belong to the same organization as the pixel. A token from another organization will fail.
Snackle’s Test button uses Snapchat’s validation endpoint. It does not submit a real conversion. Normal conversion delivery currently requires a matched Snapchat ad click.
How to use it
- Select the business organization that owns the pixel.
- Copy the Pixel ID and generate a Conversions API token in Business Details.
- Paste them into the Snapchat fields in Snackle and click Save.
- Click Test and check the validation result. No separate test event code is required here.
- Return to the link editor, Refresh conversion tracking, enable Snapchat, and save.
Good to know: If token generation is missing, ask your organization administrator. Do not use an unrelated app or organization’s token.