Connect Google Analytics 4
Send supported events to your GA4 web data stream. GA4 is analytics reporting; it is separate from the Google Ads connection marked Coming soon.
Where to find it
Google Analytics → Admin → Data streams → select your web stream. In Snackle: Models → Conversion tracking → Google Analytics 4.
What to copy and where to find it
Measurement ID: Copy the G- ID from the web stream details. This is not the numeric property ID.
Measurement Protocol API secret: In the same stream, open Measurement Protocol API secrets and create a secret. Copy its secret value into Snackle.
How it works
Why is an API secret required? A browser-only GA4 tag needs just a Measurement ID. Snackle also sends Fanvue conversions from its server, so Google requires an API secret to accept those events. This is a key you create for the web stream, not your Google password.
Snackle’s Test uses GA4’s debug validation endpoint. It validates the request rather than adding a normal event to reports.
How to use it
- Copy the Measurement ID and create an API secret for the same web stream.
- Enter both in Snackle, Save, then Test.
- In the link editor, Refresh conversion tracking, enable Google Analytics 4, and save.